Posts Tagged ‘Budweiser Cup’

Budweiser Tapped as Official Beer Sponsor of the 2010 and 2014 FIFA World CupTM Events

Budweiser Tapped as Official Beer Sponsor of the 2010 and 2014 FIFA World CupTM Events

, today announced its continued

partnership with the Federation Internationale de Football AssociationFIFA n abbr (= Fdration Internationale de Football Association) FIFA f ) as the official beer of the 2010 and 2014 FIFA World Cup(TM)

tournaments. The brand also serves as the official beer sponsor of the

2006 FIFA World Cup(TM) in Germany this summer.

“In every corner of the world, football fans share a passion

for their favorite teams and players, and they enjoy watching the games

with a cold beer,” said Tony Ponturo, vice president of global

media and sports marketing, , Inc. “As the most

watched international sporting event, the FIFA World Cup allows

to connect our flagship brand with millions of adult beer

drinkers and football fans. Since 1986, Budweiser has been a strong

supporter of this tournament, and we will continue to bring fans closer

to the excitement of the FIFA World Cup for the next eight years.”

supports its sponsorship of the FIFA World Cup both

in the host country and key international markets. This includes use of

the official tournament marks for promotional purposes, such as

packaging, point of sale materials and other advertising. The company

also receives on field signage, outdoor billboards and pouring rights at

FIFA World Cup venues.

In 2006, has several activities supporting its FIFA

World Cup sponsorship including Budweiser Cup, an amateur tournament

that features six man football Six man football is a variant of high school American football that is played with six players per team, instead of 11. History